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Customer Reviews

Customer Reviews

We pride ourselves on our high standard of customer service.

But don't just take our word for it, read our customer reviews below.

Claire Cassidy
Testimonial :Came to Sterling Motors from North Wales to collect my husbands car and were greeted with friendly faces. Instantly felt welcomed. Nayim was very polite and helpful and his customer service skills are second to none. The car was brought out so we could have a good look around and check it over, once we were happy we went ahead with the sale. Which went very quickly. Any questions we had were answered. Would highly recommend. Thank you so much.
Osman Osmanov
I bought a car from them. Excellent customer service, guy named Nayim was e helpful with everything in this day. Car is lovely and I̢۪m one of the happiest customers in this garage and I recommended this car dealer to get your dream car. Thank you very much Nayim and thank you for everyone.
David Greenshields
Pleasant, helpful and friendly staff; a good experience. Recommended!
Andrew W
Very friendly and helpful. Had no problem with them and would recommend them to others
Ewa Jankowska
Excellent service with great help throughout the buying&selling process, I would recommend sterling motors without hesitation. Mint car condition as well .
Great garage I̢۪ve a few cars from here brilliant freindly honest team and great cars
Highly recommend these guys. Friendly not pushy salesmen. Left us to look at the car on our own but where close by if we needed anything. Gave us a fair price for our car in p/x. 5 star garage
Shamsu Uddin
Bought a grey Honda Civic from very nice, respectful and enthusiastic lads. Took it for a test drive, everything was good and was given 5 days drive away insurance for £15. So I would recommend if you are looking you buy a vehicle from them.
Pat riley
Not one for posting reviews per-se, having purchased a car form Coventry Sterling Motors, I thought I'd break with tradition and reveal all.

Living in Scotland, one could argue that a day trip to Coventry, just to look at a car (17 hours for the round trip - is the M6 the motorway from hell?), would be a foolish and expensive endeavour especially when you stop to consider that there is every chance of coming home empty handed.

After all, it's not the first time I've placed a holding deposit on a car, travelled a considerable distance buoyed up with high expectation resulting from exposure to, and contamination from, hyperbolic verbiage (as per Scott Baillie Cars Tollcross Glasgow - whatever you do avoid like the plague); only to have those expectations come crashing down like the proverbial exploding plate glass window. But not so in this case.

Looking to replace one convertible for another, an search for a Ford Focus CC3, spat out a probable replacement to be found at Coventry Sterling Motors.

Spoke with a chap called Nayem who was very polite and respectful and it was his telephone manner that persuaded me to a place a holding deposit (£100 and refundable if I felt that the car was in any way other than described either in the advert or from our telephone conversation) and head south with my better half.

When we eventually got there Nayem left us alone with the car for as long as we deemed necessary in order to check the car thoroughly before test driving it. Whilst engaged in this lengthy and necessary process (anybody looking to buy any second hand vehicle either from a private seller or from a dealership should do this) the only time we were interrupted by Nayem was when he brought us the tea and coffee that he offered us on arrival.

Whilst the search revealed no leaks from the roof it did reveal a problem with the parking sensors and reversing lights. When I suggested a telephone consultation with the servicing department of Ford's main dealership for advice, Nayem insisted we use his phone. In addition, he left us alone during the conversation and did not question Ford's suggestion that the most likely culprit would be the control switch that is activated whenever reverse gear is selected, or the cost quoted by Ford to remedy the problem (£76:00).

During the test drive, the brakes seemed spongy to me so Nayem drove the car (with us in tow) to a repair specialist that he uses, to inspect the car thoroughly and made sure that we were consulted throughout the inspection. The upshot being that Nayem paid for the cost of the fitting of new front discs and pads and a replacement control switch. The Ford main dealer price for the same work is £295:00.

Now, it's important to mention that all of this work was done while we waited, despite the fact that it had gone 5pm before the work commenced. It took about 45 min for it to be completed.

So, with the parking sensors and reversing lights now working and with new disks and pads fitted (there was no need for me to check because the mechanic showed me what he had done) time to get down to actually buying the car.

This part of the process was easy-peasy because Nayem handled all of the paperwork, including a temporary "get you home" insurance policy (fully comprehensive and lasting for 5 days for the princely sum of £15:00 from Aviva) given that it was now too late to phone my broker.


During the wait for the car to be repaired Nayem told us all about how he got started and his plans for the future development of his business. He is an impressive young man who understands the importance of adding value to the customer experience. Providing he continues to do what he does, it's impossible for him to be anything other than successful.

In future, would I (and should you) endure the torture that is the hellish M6 knowing what experience awaits when buying from Nayem and Coventry Sterling Motors? Hmm... do bears poop in the woods?
Steve Caroline
Best ever experience of buying a vehicle in my 50 years of car ownership; as summed up by previous reviewer.

Great friendly service, very smooth transaction. I would highly recommend this used car dealership, nothing was too much trouble for them.

We saw the ideal car on Auto Trader & phoned CSM to advise him we were coming up from Gloucester. We had an awful 2.5 hour journey due to roadworks & arrived exhausted just as they closing on a Friday night. Nayem & his cousin Zea both fed us reviving drinks & biscuits. We liked the car as it was exactly as advertised.

They gave us a fair price for our old car & we drove off in the new one. The whole transaction completed in under 2 hours; amazing. (no having to come back another day). We test drove it & they arranged 24 hour driver insurance cover & AA breakdown cover for us to drive home. Nayem showed us all the online documentation to prove it was a genuine vehicle & afterwards Zea helped us transfer all our stuff to the new car (in the rain in the dark) which took another half an hour. They didn\'t try to rush us through the process & were exceptionally professional & genuinely friendly throughout; which was amazing considering they stayed open 2.5hours after their normal closing time.

They may be a fairly small family business now, but with their outstanding qualities I expect them to be \'massive\' in the future.
Dr Tariq Minhas
Extremely helpful and professional dealing specially Mr Naeem. Honest and trustworthy. Good value for money. Excellent after sale supplies
Andy and Vanessa
Found my new car on Coventry Sterling Motors web site. For us itâ€â„¢s a 40 mile journey to Coventry to look at a Citroen C4 Picasso Lounge. So glad we made the trip. Really lovely family business run by Zia and Nayem who are polite,attentive and friendly. Great coffee and biscuits but more importantly they left us to our own devices to chat and look around the car. Nayem sorted us out with a test drive and the car was great, just what we needed. Even agreed to put new wiper blades on. No pushy sales chat, and a pleasure to buy a used car from. So much better than many experiences Iâ€â„¢ve had over the years. Wouldnâ€â„¢t hesitate to recommend and will definitely give them a call when Iâ€â„¢m up for another car. Thank you both, pleasure to do business with you.
A very pleasant experience in viewing and then buying a hybrid car. No pressure and the opportunity to have a chat with my wife privately to discuss the deal. Honest and open, this dealership was a breath of fresh air compared to other deals we have made. We are looking to get the second car from them next month.The garage is a bit of a challenge to find, but well worth the efforts.
Visited Sterling Motors to look for a new car for our family. Both salesman were polite, knowledgeable and went out of their way to find us the right car. In the end we didn\'t buy as the cars available didn\'t suit our needs but this is no reflection on the service we received in fact this is probably the first time I\'ve visited a used car dealers and felt sad I couldn\'t do a deal.
Just acquired a car I've always dreamt of, a black Jaguar 3.0 from CSM, an absolute beauty! Very friendly staff and their hospitality were 2nd to none. A big thank you to Nayem for all the help and treated me with high respect, very welcoming. I would recommend these guys.
I recommend Sterling Motors having bought a Honda Jazz from them a couple of weeks ago. We looked at it on the Thursday, it needed a couple of jobs doing which were seen to immediately, and we collected it the following day. No pressure selling, very friendly family run business and they make excellent coffee!
christopher stone
I bought a Jaguar x type 2 litre diesel on 19th may. Advertised at 45,000 miles and serviced at Jaguar from new. All the documents support this.I\'ve owned it now for three weeks and put one thousand five hundred miles on it. I love it I know the vehicle is the genuine article.
Helen Johnson
Great friendly service, very smooth transaction. I would highly recommend this used car dealership, nothing was too much trouble for them.
Nathan Payne
Awesome service ... very friendly and honest service. Can not fault them. Got what i wanted with lots of help. I recomend anyone wanting a great second hand car to give them a try. Love the BMW.
Kerry Kok
I recommend Sterling Motors due to their fair, honest approach. The turnaround for my trade was very quick and I got what I asked for. The staff are very friendly, helpful and honest. Great Service and accommodating
Gurinder and Jagdeep. Both. I and my wife would highly recommend Sterling Motor garage for their kind and informative help in finding us a VW golf. In particular we would like to thank Nayam for his expertise and care through the whole process. Thanks again
- honest , down to earth, answearing his phone 24-7 in maximum 3 second , top services , free 3 month waranty , in my opinion its the best car dealer that i have been by far i would recomand him absolutly , i think my next car will be from the same place even dough its 30 mile away from me ;) top man top man
Richard and nicki
We spotted our new car on Coventry sterling motors. Contacted Nayem ( who was very helpful and polite) . We travelled down from Derbyshire to view the car and we are so pleased that we did. Customer service was excellent. Nayem makes THE best tea and coffee ðŸËÅ  The car was as described and fab. Nayem took care of us and was very helpful. We would definitely recommend this garage to anyone
we found the service excellent and very helpful in everyway
Bought Peugeot 3008 recently. The car had couple small things that need it to be done, they did everything as promised and had car delivered by evening. Very nice service, especially compare to other local dealers. They look after customers and their needs. Would definitely recommend and use them again.
Sandra Arch
I was given Sterling Motors as a recommendation and I was not disappointed. I gave Nayem a brief, I wanted a VWPolo, full service record, reasonable mileage, good condition and all for less than £3000. He patiently checked a number of VW Polos until he found one that met all my demands. Although I had to wait a few weeks ( which I really didn\'t mind) the personal service I received was excellent. The car had all the criteria plus an AA history check, 12 months MOT and a service. I would certainly recommend Sterling Motors to everyone.
liz brooke
Lovely family business. Not pushy, very helpful. Nice cuppa tea too. Sorted insurance, breakdown cover, tax, log book with minimal fuss. Would definitely recommend this garage to others
Always on my guard when buying a 2nd hand car as l have had too many bad experiences but l wanted to px my car and use as a deposit as no time to sell it then purchase another. I didnt know of CS motors beforehand nor knew of Nayem but was there to look at a Honda Civic. It was pleasent to see every car l looked at had some money spent on it i.e new brakes or tyres or MOT or any failures repaired. l never tell any trader im a mechanic and let them tell me about the cars and l just play dumb, see if they are honest or just there to take my money by lying to me about how perfect the car is and blah blah blah. Well Nayem didnt do that. He just let me and my partner browse to our leisure then when l asked for 2 test drives he made it happen. If l pick up a shopping list of faults with a car or 2 or more l leave that site and never return. There are alot or those car sites about. Nayem told me all he could about the cars l was interested at, gave me all the history and service book to view through. I asked how much would he take my car in for px and after tapping on his computer my cars details he showed me its trade in value but offered me alot more and l was happy to move forward on this. There was a relaxed atmosphere about the place and you felt you wernt pushed aside when others came to look at the cars or interrupted if they came in. Nayem speaks very well and doesnt try to push you with a sale and with this attitude l ended up purchasing a car from him. I was given 3 month gold warranty, 12 month AA breakdown and 5 day drive away insurance. Nayem couldnt do enough for me and my partner, turned out to be an enjoyable experience. l will be keeping CS Motors in mind for my next purchase, if they dont have the car on site Nayem knows other traders he can see if they have what you are looking for. l didnt find any mechanial faults with any of the cars l drove and im pretty good at spotting them. Most just had age related marks on the bodywork but that cant be avoided.
George Cleaver
I have been looking for my car for a few weeks, I had came to Coventry Sterling Motors on a few occasions to see if i could find the car i was after.
The staff were very helpful, found me a car with £0 road tax and very good on fuel.
They had helped me with the finance application that had been accepted whilst i was on site and they had held the car for me til i was ready to collect it a few days later.
Very friendly staff.
I always think, that a person should treat customers the way they would like to be treated, which is how i felt Nayem and Zia had treated me. Very welcoming.
I would recommend these guys
I'd rather go to a family run business! Better customer service!
Good Experience

I visited this garage 1/8/2016 and was happy with the car I purchased, the men selling the car were helpful and patient as we had our 2 young children which were getting board after being in the garage for so long but they let them play and weren't funny about them being there. The only downside is that they were very busy on the phones but they always tried there best to hurry up or ask to ring back to focus on us and our needs. I would recommend this garage as they were friendly and we felt we were treated acceptable. They also go us some finance on a vehicle which was quick and easy to set up which we were very happy about and the dealer did all the paper work for us and sent it off so we could take the car the same day which doesn't always happen. I would recommend going to this garage.
I hate facebook

I recently had to change my car and had decide on the make and model that I required. After having looked at one or two in the Birmingham area, one being described as being very good condition and the other, wait for it, (Mint), in turn the one was a bit tatty and the minter had peeling paint! Which made me a bit hot under the collar!! However there was one advertised in Coventry described as in excellent condition, so we decided to travel the extra miles to have a look, the seller was Coventry Sterling Motors. We found the car to be beyond our expectations and indeed as described. The staff were direct, helpful and extremely courteous and even picked us up from the train station on our return a couple of days later to pick up the car. So all in all we had a pleasant and stressless transaction and I even managed to strike up a good deal!! so I would have no hesitation in recommending or returning to buy. As in all areas of life things do go wrong and cars are not always predictable, so obviously one can never
Happy with purchase

I bought a very well maintained Focus from these guys back in Feb. They were very friendly and helpful from the moment I enquired about the car. They anwered all questions I had and had the paperwork to back up the answers. I'm very pleased, I believe i got a great car for great value and would certainly recomend anyone go see for themselves.
David Coleman
very satisfied. Highly Recommended

I had been browsing the web for a specific jaguar xf for the last few weeks, came across one at Coventry sterling motors . I must admit that these guys have lived up to their honest description and have a lovely customer service and friendly staff. I would recommend this garage as it has an all round service. Will be seeing you again in the future for my next car. Thanks again!
Peter Barnett
I have dealt with is dealer for the past four years and can say that they are the most honest and reliable trader that I have ever met.
I have bought three cars from here without any major issues,any problems have been sorted out quickly without any fuss, I have also traded in and sold one vehicle at a fair price.
Roy Davies
Excellent service with great help throughout the buying&selling process, I would recommend sterling motors without hesitation.
Ana Koleva
Excellent service!
I highly recommend Sterling Motors!
Pashu and Nayem were very supportive and helpful, answered all my questions and helped me a lot in insurance registration. Thank you. :)
Rhiannon Foster
I stopped at sterling motors when looking for a new car and found exactly what I had been looking for. The cars on show were all in good condition and I received first rate customer service from the two gentlemen working at the garage. The guys were genuinely friendly and helpful with a family minded ethic towards their work and customers. All the paperwork was on hand and the guys were knowledgable about the car's history. I would definitely recommend this garage to friends and family. And my new car is a beautiful drive!
Tracey Edgecombe
Very friendly, knowledgeable, helpful, helped with 5 day insurance so I could drive away same day, no pushy salesman behaviour, was left to browse vehicle at own leisure, very happy to deal with
5 star! Honest and genuine dealers

Coventry sterling gave me a good price on my car for p/x. I had an issue with proving the cam belt change on my car (as not stamped on service history) after being fobbed off by several Vauxhall service depts, Zia said he believed that it had been changed but needed proof for the next buyer. Zia let me take my new car in good faith that I would return with proof the next day which luckily I managed to get. The new car had 3 months MOT on it but I asked if he could put 12 months on it to which he agreed. He booked the car in at a local garage and paid for the MOT, unfortunately the car failed on 2 tyres and broken rear Spring, I drove straight to see Zia and there was no quibbling at all. He Had the car fixed and MOT sorted by the end of the day at no cost to myself. Honestly the best car dealership I've ever used, would definitely recommend these guys. Efficient, genuine and honest.
Tracey Edgecombe
Friendly, knowledgeable, helpful, was left to browse vehicle on my own, no pushy salesman behaviour, helped with 5 day car insurance so could drive away same day.
Dee Mallinson
As a woman who knows nothing about cars other than where to put oil, water, petrol and the ignition key it is very daunting to go to a second hand car dealer without worrying about being taken for an easy mark. I found Nayem very open, knowledgeable about the car I was interested in and I didn't feel I was being subjected to the hard sell. I bought an automatic VW Jetta and although I've only had it for just over 3 days so far I'm very pleased with it. For a 9 year old car it is in very good condition and seems to be living up to the ad on the website
Annette Williamson
We would highly recommend this garage for quality, service and friendliness. Staff were knowledgeable about all their cars and we're not pushy at all.
We had a small problem with the car purchased but it was quickly resolved without us being made to feel a hindrance or a nuisance. We will definitely be returning.